Media Audit (TV, on-line, radio, print, OOH and cinema)

We realize the audit of media campaigns on all media (TV, on-line, print, radio, outdoor and cinema audit). Outputs of media audits comprise the most important quantitative and qualitative media parameters which are incorporated into the client´s media communication objectives. Media audit is connected with the large benchmarking pool and the real results are always compared with the latest market situation.

Our offices buy full TV data on a daily base and prepare analyses in local media softwares similar to media agencies. Radio, print, outdoor, cinema or small market TV data we buy based on client request. In the case of on-line audits, we cooperate with companies such as Nielsen, Gemius, Kantar, Mediascope, Brat, etc. (depends on the market)

We provide TV, on-line, radio, print, outdoor and cinema media audits in these countries:
Albania, Austria, Belgium, Bosnia-Herzegovina, Belarus, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Moldova, Monte Negro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and Ukraine.

In the case of more countries media audits, we build a team of local media experts covered by one headquarter touchpoint for the client.

Media contracts, documents and invoices audit

Competitive media commitments must be always supported by a quality contract. We read hundreds of media contracts. We are able to identify weak parts of your media contract and recommend new clear wording with possible compensation mechanisms in case of non-fulfillment of commitments.

Media document audit contains approval if the media plan is in line with quantitative and qualitative guarantees if client invoices fit with media agencies post buys or media suppliers invoices.

Benchmarking

MEDIA STRATEGY Network has a huge benchmarking database that cover all media (TV, on-line, radio, print, OOH and cinema).

We are able to benchmark current Net prices, level of discounts, inflations, AVBs, CPT (CPM), the volume of free space, agency fee or agency ranking, as well as key media parameters as a share of Prime Time or Premium Position. Thanks to benchmarking our clients have an exact overview of current media buying and quality conditions and their competitiveness which are highly respected by the all media market players.

TV Price Pool Audit ®

TV Price Pool Audit is the official benchmarking process that runs in three waves a year (in most important times before TV conditions negotiation). Price Pool Audit members are a wide variety of clients consisting also from clients of other media auditors. That’s why Price Pool Audit is the strongest pool on the market. Confidential clients’ data are always processed via notary office.

What brings Price Pool Audit to members? Real market CPP level in client purchase volume (GRP) cluster, plenty of TV parameter benchmarks and a huge portion of strategic information or data which are fundamental for the most effective TV conditions negotiations. TV Price Pool Audit helps clients achieved the best possible TV conditions on the market.

TV Price Pool Audit runs in Poland, Czech Republic and Slovakia.

*TV Price Pool Audit® is registered trademark of Media Strategy a.s. in the European Union register in Salamanca

Motivated Remuneration

Do you want your media agency to be not only a supplier of media space but to breathe for you and take care of every detail of your communication?

We can set up a clear and transparent remuneration system based on the performance of the agency’s year-round performance in all media types (TV, on-line, radio, press, OOH and cinema).

Strategic Media Consultancy

If you are entering a new market, if you are facing an important media decision, or are thinking about future business development strategies.

Our media experts will help you understand the legacy of the media markets in Europe, support you with knowledge and arguments for negotiation and expansion.

We consult each case uniquely to obtain the best media conditions for our clients.

TV Campaign Data Tracking

TV campaign data tracking is a tool for a quick check on guarantee fulfilment of all KPIs in local currency.

We highly recommend to managers who are responsible for media in more than one country or managers who need a quick overview of the fulfillment of guaranteed parameters on TV.

Deadline: 1-3 days after necessary data delivery. Outputs: monthly or flight base with comments on key points of your communication.

Audit of Agency Management

Based on your authorization we can verify:
– Competence of each agency team member
– Quality of strategic and day to day services
– Financial and contractual formalities
– Level of transparency.

Trainings & Seminars & Conferences

We arrange trainings in media skills for our client´s marketing teams. Advertisers may also attend regular thematic seminars which are organized throughout the year and focus on media planning and buying, the effectiveness of media communication, the media agency pitch management, etc. Finally MEDIA STRATEGY Network arranges international conferences focused on enhancing media communication effectiveness in area of Europe.

Strategic Digital Consultancy

Does my digital media mix represent an optimum solution?
How does the online solution fit the overall media investments?
How should we tackle cross-media planning?

Our task is to provide clients with bespoke consultation services to enhance digital campaign effectiveness.

Data science consultancy

How should we work with the vast amounts of data that we have to maximise the communication effect?
How to work with digital data outputs effectively and in a easily understandable way for end-consumers?

How to enhance digital data?

We can help you set up your data science solutions from data visualisation to mixed market modelling.

Digital Media auditing

Is your media plan in line with guaranties?
Has your post buy right values and does it fit with invoice?
Is the campaign timeline in line with the plan?

Outputs of media campaign audit comprises the most important quantitative and qualitative media parameters which are incorporated into client´s media communication objectives.
The planned coverage of client´s target groups is evaluated.
We cooperate with Gemius or Nielsen (depends on the market) and always look for other solutions that improve efficiency for clients.