Media Agency Pitch Management
Media Audit TV Campaign Data Tracking BenchmarkingTV Price Pool AuditStrategic Media Consultancy Audit of Agency Management Media documents (invoices) auditMotivated RemunerationTrainings & Seminars & Conferences


Media Agency Pitch Management

If you are not sure that the service of media agency is the best in area of media planning and buying, then you can have the media pitch arranged. Media pitch is the first step to media communication effectiveness.
 
Media planning and buying pitches for local or global clients in Central / South-Eastern Europe include complete pitch administration, the arrangement of meetings with short-listed media agencies, the preparation and evaluation of competence tests, the evaluation of agencies proposals and the final recommendation of the winning agency. We also supply clients lawyers with media contract preparation between the client and agency.
 
In case of CEE media tender we build a team of local media experts.

Media Audit

Do you want to know your campaigns performance? What´s the coverage of your Target Group? Whether the parameters of your campaign were fully competitive?
 
We realize the audit of media campaigns on all media (TV, on-line, print, radio, outdoor and cinema). The planned coverage of client´s target groups is evaluated in comparison with competitors. Outputs of media campaign audit comprises the most important quantitative and qualitative media parameters which are incorporated into client´s media communication objectives.

TV Campaign Data Tracking

Are you the manager with responsibility for more than one country or would you just like to have delivery of guaranteed media values under control?
 
TV campaign data tracking is a tool for a quick check on guarantee fulfilment in local currency.
 
Deadline: 1-3 days after necessary data delivery. Outputs: monthly with comments on key points of your communication.

Benchmarking

If are you interested in keeping the key values of media buying conditions in line with the market then we are ready to help you.
 
MEDIA STRATEGY CEE Group has a large database of prices which covers all media. Thanks to that we are able to review current net prices, level of discounts as well as AVBs and volume of free space. So our clients have exact overview of current media buying conditions and their competitiveness.

TV Price Pool Audit

Television is always the strongest media. Ad TV investments are the highest in comparison with other media. Are you interested in knowing whether the price and other buying conditions are fully competitive?
 
Join our wide Pool of significant TV advertisers and find out real market CPP level in dependence on the purchase volume (GRPs) on selected TV channels for given time periods and use the information about prices for strategic planning, comparison of real prices and effective price negotiations. TV PPA runs in three waves per year.
 
*TV Price Pool Audit® is registered trademark of Media Strategy a.s. in the European Union register in Salamanca

Strategic Media Consultancy

Does my media mix represent an optimum solution regarding the highest Target Group coverage? Is the proposal of annual media commitments fully competitive?
 
Our task is to verify whether your media agency has prepared ambitious strategic plans for the upcoming time period and offered you the best prices as well

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Audit of Agency Management

Are you not sure that your media agency covers all your needs?
 
Based on your authorization we can verify:
– Competence of each agency team member
– Quality of strategic and day to day services
– Financial and contractual formalities
– Level of transparency.

Media documents (invoices) audit

Is your media plan in line with guaranties? Has your post post buy right values and fit with invoice?
 
We check all media documents, invoices – realize media financial audit. We recalculate all values and spends to to be 100% sure that you pay what you get.

Motivated Remuneration

Do you want to maximize media agency motivation?
 
On the basis of TV campaign quality evaluation, client satisfaction and non TV media KPIs we calculate and recommend to you the amount of Incentive Fee to a media agency for a given time period.

Trainings & Seminars & Conferences

Are you interested in having a detailed media overview continuously?
 
We arrange trainings in media skills for our client´s marketing teams. Advertisers may also attend regular thematic seminars which are organized throughout the year and focus on media planning and buying, the effectiveness of media communication, the media agency pitch management, etc. Finally MEDIA STRATEGY Group arranges international conferences focused on enhancing TV media communication effectiveness in area of Central and South-Eastern Europe.

Media Agency Pitch Management

If you are not sure that the service of media agency is the best in area of media planning and buying, then you can have the pitch arranged.
 
Media planning and buying pitches for local or global clients in Central / South-Eastern Europe include complete pitch administration, the arrangement of meetings with short-listed media agencies, the preparation and evaluation of competence tests, the evaluation of agencies proposals and the final recommendation of the winning agency. We also supply clients lawyers with media contract preparation between the client and agency.
 
In case of CEE media pitch we build a team of local media experts.

Media Audit

Do you want to know your campaigns performance? What´s the coverage of your Target Group? Whether the parameters of your campaign were fully competitive?
 
We realize the audit of media campaigns on all media (TV, on-line, print, radio, outdoor and cinema). The planned coverage of client´s target groups is evaluated in comparison with competitors. Outputs of media campaign audit comprises the most important quantitative and qualitative media parameters which are incorporated into client´s media communication objectives.

TV Campaign Data Tracking

Are you the manager with responsibility for more than one country or would you just like to have delivery of guaranteed media values under control?
 
TV campaign data tracking is a tool for a quick check on guarantee fulfilment in local currency.
 
Deadline: 1-3 days after necessary data delivery. Outputs: monthly with comments on key points of your communication.

Benchmarking

If are you interested in keeping the key values of media buying conditions in line with the market then we are ready to help you.
 
MEDIA STRATEGY CEE Group has a large database of prices which covers all media. Thanks to that we are able to review current net prices, level of discounts as well as AVBs and volume of free space. So our clients have exact overview of current media buying conditions and their competitiveness.

TV Price Pool Audit

Television is always the strongest media. Ad TV investments are the highest in comparison with other media. Are you interested in knowing whether the price and other buying conditions are fully competitive?
 
Join our wide Pool of significant TV advertisers and find out real market CPP level in dependence on the purchase volume (GRPs) on selected TV channels for given time periods and use the information about prices for strategic planning, comparison of real prices and effective price negotiations. TV PPA runs in three waves per year.
 
*TV Price Pool Audit® is registered trademark of Media Strategy a.s. in the European Union register in Salamanca

Strategic Media Consultancy

Does my media mix represent an optimum solution regarding the highest Target Group coverage? Is the proposal of annual media commitments fully competitive?
 
Our task is to verify whether your media agency has prepared ambitious strategic plans for the upcoming time period and offered you the best prices as well

Audit of Agency Management

Are you not sure that your media agency covers all your needs?
 
Based on your authorization we can verify:
– Competence of each agency team member
– Quality of strategic and day to day services
– Financial and contractual formalities
– Level of transparency.

Media documents (invoices) approving

Is your media plan in line with guaranties? Has your post post buy right values and fit with invoice?
 
We check all media documents and invoices. We recalculate all values and spends to to be 100% sure that you pay what you get.

Motivated Remuneration

Do you want to maximize media agency motivation?
 
On the basis of TV campaign quality evaluation, client satisfaction and non TV media KPIs we calculate and recommend to you the amount of Incentive Fee to a media agency for a given time period.

Trainings & Seminars & Conferences

Are you interested in having a detailed media overview continuously?
 
We arrange trainings in media skills for our client´s marketing teams. Advertisers may also attend regular thematic seminars which are organized throughout the year and focus on media planning and buying, the effectiveness of media communication, the media agency pitch management, etc. Finally MEDIA STRATEGY Group arranges international conferences focused on enhancing TV media communication effectiveness in area of Central and South-Eastern Europe.


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We guarantee media communication effectiveness
We help you to reach your media targets effectively, to optimize your media budgets, to increase
strategic and detailed media planning quality and to fulfil guaranteed media values.

We Are at Hand
Our offices may be found in all capitals in the region of Central & South-Eastern Europe. All offices cooperate on everyday basis.

We Are Familiar with Conditions in Each State
Our specialists are familiar with conditions on each local media market.

We Follow the Standard
We buy necessary media data and use unified tools. We are data-independent.
We Are the Holder of TV Price Benchmark in CE.

We Offer Competitive Prices
High value of our outcomes along with service fee is advantage for our clients.

We Are Always Ready
We are able to provide our services within hours.

We Are Independent, We Work Discreetly
We are independent of media and media agencies. We always work discreetly.

As the media auditors we work in accordance with
the Guide of World Federation of Advertisers (2003)
for media auditing service implementations.
We are professional. We work discreetly.

We work in cooperation with

9.10.2017
We are looking for a MEDIA ANALYST CEE for Prague office
read more…

Our team

1
JAROSLAV KOVARIK
chairman and CEO
2
RAFAL BOBROWSKI
managing director
responsibility for
Poland and Baltics

 

3
IVO KOVARIK
responsibility for
CEE coordination
and Czech Republic
4
MARINA KISO
responsibility for
BiH, Bulgaria, Monte Negro,
Croatia, Serbia, Slovenia,
Albania, Macedonia
5
MARTIN MARKOVIC
responsibility for
Slovakia and Hungary
7
ROMAN KASZPER
responsibility for
Austria and Switzerland
8
ANDREEA GUJAN
responsibility for
Romania
8
JIRI SMOLIK
responsibility for
corporate CEE Analyses

Please, select an area